User Research & Insights

Understanding users, their conscious and subconscious needs, their hopes, aspirations, and fears, is the beginning of any design process. We call it ‘building empathy’.

“Real insight comes from focusing on what users do rather than just what they say.”

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BlueBash harnesses the power of Insight, Strategy & Design towards humanizing technological outcomes. We help you re-imagining and re-defining user experiences for your product across the digital platforms.

What is User Research?

What is User Research?

Effective solutions are born from data and insight: we take the time to learn about your goals, ask the right questions to understand your business, empathize with your users, and understand your competition and the problems or opportunities that you are seeking to address.

Customer Research

Market Research

Survey Development

Stakeholder Interview

Competitive Review

Focus Groups

Solution Validation

Usability

How And When To Do UX Research?

First, determine your position, and then decide what kind of research to use. User research can and needs to be done in each of these phases. Research design, frequency, and methods depend heavily on the manufacturing phase a product is currently in.

We differentiate among four different phases in a product lifecycle:

Discovery

UX research methods for this phase:

Interview

Market survey

Field research

Market analysis

Competitor analysis and industry research

Validation

UX research methods for this phase:

Website analytics

Fake door tests

Landing page tests

A/B tests

Prototyping

UX research methods for this phase:

User journey mapping

User tests

Heatmap analytics

Click analytics

Card sorting

Follow-up

UX research methods for this phase:

UX metrics

UX surveys

Heatmaps

Recording

Data analysis

What Does A UX Researcher Do?

Our UX teams are comprised of designers who work with researchers to generate, prepare, and validate ideas. Having a researcher-designer duo also gives the team credibility and reliability because it provides two sets of eyes for every detail of a big design project.

Thousands of methods and tricks help user experience researchers do this: user tests, fieldwork, A/B tests, interviews, remote tests, guerrilla tests, five-second tests, ghetto tests, grandma tests, etc. Then come the analytics and statistics. Without applying these, you are just whistling in the dark.

UX Researcher Do

Who Can Do UX Research?

So, who has the qualifications to do UX research? As with other professions, a few specific soft skills come up here, too. The most necessary soft skills include:

Curiosity

Curiosity

A lack of curiosity about the users makes it harder to get reliable results. Curiosity and determination help in digging deeper into a problem.

communication

Communication

UX research necessitates good communication skills and involves contribution. Communicate with the users during the interview, and with the team about the results.

organisation

Organization

UX research also poses a challenge in that it requires a lot of organization and logistics management. *Tip: A research system can help a lot in organizing huge research data.

empathy

Empathy

Let go of yourself. Let go of assumptions and expectations. Research involves seeing a problem from another point of view. We consider that the whole point.

critical-thinking

Critical thinking

Think critically about yourself and your assumptions. Listen skeptically to what the target audience says in an interview, using multiple research methods at the same time.

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Collaboration

UX research is most effective when it's the result of a team effort. All the leaders, designers, devs and other stakeholders must be all kept in the loop about research outcomes.

Featured Case Studies

Trusted by many entrepreneurs around the globe.

Featured Case Studies

Trusted by many entrepreneurs around the globe.

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Sebamed USA

Online one stop solution to buy evolutionary skincare product sebamed from SebamedUSA.com

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iTrust

A product by doctor for doctor’s. Optometry cloud EHR & practice management software.

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Claire Austin

Quality, hand-picked collections of perennials & peonies from one of the country leading horticulturalists

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Frequently Asked Questions

At Bluebash, we utilize a diverse range of user research methods, including interviews, surveys, usability testing, and analytics-driven insights to understand user behavior comprehensively.

Ethical considerations are fundamental to our approach. We strictly adhere to industry standards and guidelines, ensuring confidentiality, informed consent, and data privacy in all our user research endeavors.

By leveraging user insights, we optimize website usability, navigation, and content relevance, enhancing user experience and engagement while driving better performance metrics.

Incorporating user insights into marketing strategies enables targeted messaging, better audience segmentation, and the creation of more resonant campaigns that yield higher conversion rates and engagement.

Our team collaborates closely with clients to translate user insights into impactful UX designs, aligning interfaces and interactions with the identified user preferences and behaviors.