User Research & Insights

Understanding users, their conscious and subconscious needs, their hopes, aspirations and fears, is the beginning of any design process. We call it ‘building empathy’.

“Real insight comes from focusing on what users do rather than just what they say.”

our Design STUDIO

BlueBash harnesses the power of Insight, Strategy & Design towards humanizing technological outcomes. We help you re-imagining and re-defining user experiences for your product across the digital platforms.

What is User Research?

What is User Research?

Effective solutions are born from data and insight: we take the time to learn about your goals, ask the right questions to understand your business, empathize with your users, understand your competition and the problems or opportunities that you are seeking to address.

Customer Research

Market Research

Survey Development

Stakeholder Interview

Competitive Review

Focus Groups

Solution Validation


How And When To Do UX Research?

First determine your position, and then decide what kind of research to use. User research can and needs to be done in each of these phases. The exact method, frequency and research design, however, highly depends on which phase the product is currently in.

We differentiate among four different phases in a product lifecycle:


UX research methods for this phase:


Market survey

Field research

Market analysis

Competitor analysis and industry research


UX research methods for this phase:

Website analytics

Fake door tests

Landing page tests

A/B tests


UX research methods for this phase:

User journey mapping

User tests

Heatmap analytics

Click analytics

Card sorting


UX research methods for this phase:

UX metrics

UX surveys



Data analysis

What Does A UX Researcher Do?

On our UX teams, each UX designer works with a researcher who works solely on generating, preparing and testing ideas. Designer-researcher duos also do great because they provide a double set of eyes on every detail of a massive design project, which gives the team more credibility and reliability.

Thousands of methods and tricks help user experience researchers do this: user tests, fieldwork, A/B tests, interviews, remote tests, guerrilla tests, five-second tests, ghetto tests, grandma tests, etc. Then come the analytics and statistics. Without applying these, you are just whistling in the dark.

UX Researcher Do

Who Can Do UX Research?

So, who has the qualifications to do UX research? As with other professions, a few specific soft skills come up here, too. The most necessary soft skills include:



A lack of curiosity about the users makes it harder to get reliable results. Curiosity and determination help in digging deeper into a problem.



UX research necessitates good communication skills and involves contribution. Communicate with the users during the interview, and with the team about the results.



UX research also poses a challenge in that it requires a lot of organization and logistics management. *Tip: A research system can help a lot in organizing huge research data.



Let go of yourself. Let go of assumptions and expectations. Research involves seeing a problem from another point of view. We consider that the whole point.


Critical thinking

Think critically about yourself and your assumptions. Listen skeptically to what the target audience says in an interview, using multiple research methods at the same time.



UX research is most effective when it's the result of a team effort. It's important that all the leaders, designers, devs and other stakeholders are all kept in the loop about research outcomes.

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