User Research & Insights

Understanding users, their conscious and subconscious needs, their hopes, aspirations and fears, is the beginning of any design process. We call it ‘building empathy’.

“Real insight comes from focusing on what users do rather than just what they say.”

our Design STUDIO

BlueBash harnesses the power of Insight, Strategy & Design towards humanizing technological outcomes. We help you re-imagining and re-defining user experiences for your product across the digital platforms.

What is User Research?

What is User Research?

Effective solutions are born from data and insight: we take the time to learn about your goals, ask the right questions to understand your business, empathize with your users, understand your competition and the problems or opportunities that you are seeking to address.

Customer Research

Market Research

Survey Development

Stakeholder Interview

Competitive Review

Focus Groups

Solution Validation


How And When To Do UX Research?

First, determine your position, and then decide what kind of research to use. User research can and needs to be done in each of these phases. Research design, frequency, and methods depend heavily on the manufacturing phase a product is currently in.

We differentiate among four different phases in a product lifecycle:


UX research methods for this phase:


Market survey

Field research

Market analysis

Competitor analysis and industry research


UX research methods for this phase:

Website analytics

Fake door tests

Landing page tests

A/B tests


UX research methods for this phase:

User journey mapping

User tests

Heatmap analytics

Click analytics

Card sorting


UX research methods for this phase:

UX metrics

UX surveys



Data analysis

What Does A UX Researcher Do?

Our UX teams are comprised of designers who work with researchers to generate, prepare, and validate ideas. Having a researcher-designer duo also gives the team credibility and reliability because it provides two sets of eyes for every detail of a big design project.

Thousands of methods and tricks help user experience researchers do this: user tests, fieldwork, A/B tests, interviews, remote tests, guerrilla tests, five-second tests, ghetto tests, grandma tests, etc. Then come the analytics and statistics. Without applying these, you are just whistling in the dark.

UX Researcher Do

Who Can Do UX Research?

So, who has the qualifications to do UX research? As with other professions, a few specific soft skills come up here, too. The most necessary soft skills include:



A lack of curiosity about the users makes it harder to get reliable results. Curiosity and determination help in digging deeper into a problem.



UX research necessitates good communication skills and involves contribution. Communicate with the users during the interview, and with the team about the results.



UX research also poses a challenge in that it requires a lot of organization and logistics management. *Tip: A research system can help a lot in organizing huge research data.



Let go of yourself. Let go of assumptions and expectations. Research involves seeing a problem from another point of view. We consider that the whole point.


Critical thinking

Think critically about yourself and your assumptions. Listen skeptically to what the target audience says in an interview, using multiple research methods at the same time.



UX research is most effective when it's the result of a team effort. All the leaders, designers, devs and other stakeholders must be all kept in the loop about research outcomes.

Our Clients And You’re In Good Company

Hey! don’t take our words for it. Take theirs.

Featured Case Studies

Trusted by many entrepreneurs around the globe.

Featured Case Studies

Trusted by many entrepreneurs around the globe.

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User Research & insights | BlueBash - India's Software Company
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