itrust E-Commerce for Skincare
sebamed logo https://www.sebamedusa.com/

Sebamed is a German brand name of Sebapharma GmbH & Co. KG, which manufactures medicinal skin care products. Sebamed was established by Heinz Maurer (1921–2016) in 1957. Since 1971, Sebamed products have been exported to over 70 countries. SebamedUSA is an official partner of Sebamed in the USA. SebamedUSA sell sebamed products on sebamedusa.com. Sebamed products help maintain a healthy pH level of 5.5 on your skin. SebamedUSA offers skin care advice within the application and suggests the best suitable products for their customers based on their sensitivity and problematic skin.

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Project Overview

SebamedUSA is dedicated to offering top-quality skincare and beauty products, accompanied by various sales, loyalty programs, and referrals, allowing customers to utilize reward points or loyalty credits for additional discounts. The user-friendly checkout process ensures a seamless ordering experience and improves conversion rate. Our application encompasses several key components:

1.

Admin Dashboard: As the centralized control panel, it empowers administrators to manage the entire application from order management to checkout. Key features include order management, product configuration and management, reporting, promotions creation, wholesale management, user and subscription management, management of blacklisted orders, press management, store configuration, MWS integration with Amazon, FAQ management, and QR code & gift card management.

2.

User Dashboard: Users benefit from features such as profile management, referral link generation, subscription details viewing, order history tracking, account settings customization, payment option management, and Sebamed Cash balance tracking.

A Glance

Challenge

The biggest challenge for the BlueBash team was to justify the Sebamed market & brand value. SebamedUSA already has a vast customer base and popularity. We begin with understanding all possible use cases for existing customers and then meet new user expectations without compromising on usability and user experience.

Other challenges were like:

  • Client wanted centralize inventory and pricing control for physical stores, eBay, Amazon, and sebamedusa.com.
  • Checkout was unstable and had many errors with a lower conversion rate.
  • Pages of the website were taking more time to load and were affecting the user experience.
  • The search ability for the product was not implemented.
  • Different new features and enhancements of the existing features in the application were required.
  • Upgrading the Spree & Rails versions without affecting the user experience or customer base so that ROI can be on the higher side.
sebamed challenge

Solution

We thoroughly analyzed the requirements of SebmedUSA and provided proposed solutions to the client. Since this was an e-commerce platform meant for the mass crowd, it was crucial to categorize the products and offerings appropriately and ease user navigation. With a strong structure in place, we greatly reduced the bounce rate from the website and successfully pushed ROI towards growth. Our team made a roadmap to solve all problems, including centralized pricing and inventory.

sebamed solution

Services we provided

  • Backend Development

We develop new features as per the client requirements and enhance the existing features, handling data storage, processing, and server-side functionalities to ensure smooth and seamless integration of new features.

  • Frontend Development & Support

We support with the frontend development services by ensuring that the website provides a great user experience to its customers, easy to use, and work well on different devices. We also keep it up to date and fix any issues that may arise to provide the best possible experience for customers.

  • Project Management

We provide additional support to streamline processes and meet client deadlines. This helps us coordinate effectively within our team and with the client, ensuring efficiency throughout the development process.

  • Agile Development Process

Our team follows the agile methodology, working on tasks and delivering daily reports. This approach ensures rapid development and flexibility to adapt to changing requirements.

  • DevOps

We provided different DevOps services like DNS Mapping, SSL certificate generation, CDN implementation etc.

  • 24*7 Production Support

We offer 24/7 technical support to guarantee website uptime and resolve emergencies promptly, ensuring Sebamed's website is always accessible and functional for users.

AppModules

Admin Dashboard

1.Orders management

2.Subscription management

3.Product Management

4.Users management

5.Promotions Management

6.Content Management

7.QR Code Management

8.Gift Cards Management

9.Store Configuration

10.Financial Insights

11.Product Analysis

12.Promotion Analysis

13.User Analysis

14.Trending Search Analysis

15.Report Feature

15.Recaptcha

User

1.Profile Management

2.Sebamed Cash

3.Account Settings

4.Refer a friend Link Generator

5.Subscriptions Details

6.Subscriptions Details

7.Rewards & Loyalty credits

8.Manage Payment Options

9.Orders History

10.B2B Wholesale selling

70+ More Features

Advanced Features & Integration

  • Skin Care Advisor

This feature takes customer input and utilizes advanced algorithms to analyze individual skin types and concerns. It then provides tailored recommendations for Sebamed products that meet each user's unique needs.

  • Google Merchant auto sync

We use Google Sheets to update automatically and sync Sebamed's product listings with Google Merchant, ensuring that what customers see on Google Shopping matches what's available on SebamedUSA website.

  • Cross Sell / Upsell Feature

Boost sales by suggesting complementary or upgraded products to customers during their shopping journey.

  • Bundle Feature

Offer bundled product packages at a discounted rate, encouraging customers to buy more items together.

  • SebamedUSA Blog

Sebamed's blog is hosted on a separate WordPress website, but we seamlessly integrate it into the main Sebamed application so that customers can access helpful articles and information without leaving the site.

  • Page speed optimization

We've tweaked our server settings using Nginx modules to make sure Sebamed's pages load faster.

  • Refer a Friend

Encourage customer referrals by offering rewards or discounts when they refer friends to the store.

  • Partner Dashboard

Gives users with their own dashboard to manage their orders, profiles, and settings seamlessly.

  • One page checkout

Streamline the checkout process into a single page, simplifying and speeding up customer's purchase journeys and improving conversion rates.

  • Sense of Urgency Feature

Create urgency in customers to make purchases by displaying limited-time offers or low-stock alerts after the purchase page.

  • Donation Feature

Allow customers to add donations to their purchases, supporting charitable causes and giving back to the community.

  • Reward and Redeem Feature

Implement a loyalty program where customers can earn points for purchases and redeem them for discounts or rewards.

  • Spin Wheel Feature

Engage customers with a fun spin wheel game that offers discounts or prizes upon spinning.

  • Amazon MWS Sync

Sync inventory, orders, and product listings with Amazon Marketplace Web Service to manage and sell on the platform efficiently.

Our Process & Approach

  • Daily Scrum

Each day, our team does a morning scrum to tackle any obstacles together.

  • Sprint

Develoment and PMO team plan upcoming sprints and do estimations. We run weekly sprints and do sprint deployments.

  • Daily Reporting

We keep our clients in the loop with regular progress updates and promptly handle any issues.

  • Weekly Client Collaboration

We readily engage in calls with the project owner, offering insights into ongoing tasks, upcoming features, and project goals. These spontaneous discussions ensure continuous alignment and lead to effective collaboration.

  • Communication

We stay connected with clients using Slack, managing projects and discussions easy.

Tech Stack

slack
stripe
klaviyo
trello
airbrake
github
paypal
rails cors
spree
mysql
angular logo

Project Status

Bluebash primary focus is ensuring uninterrupted service for customers by monitoring the platform's health continuously as the application is quite stable and in maintenance mode.

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Your Valuable Feedback Encourages Us To Work Even Harder

Enterprise and startup customers return to us because they’re happy with our work. Here’s what they say about us

If you are looking for highly experienced developers that will go the extra mile to get your project completed on time and to the highest level, look no further. These guys are the best not just in their programming abilities but also because they care about the quality of their work.

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Dr. Alex Pooya Fazeli

MD, PhD President at Physician Labs & CEO at SebamedUSA.com

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COUNTRY

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California, United States

PROJECT SUMMARY

Develop a custom website based on ruby on rails, An adaptable ecommerce site that would be customizable based on our criteria

INDUSTRY

Cosmetics

TEAM SIZE

5 specialists

DURATION

1200+ hours

AVERAGE PAYBACK

30x

TECHNOLOGIES

Ruby on Rails / Spree / Angularjs / MySQL / AWS / Stripe / ShipStation / Klaviyo

GOT A QUESTION?

We’re here to help and answer any question you might have. We look forward to hear from you.

Let' Connect

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