Hey! I’m Pallavi, thanks for reaching here. I’ve seen people having plenty of questions when they start with a new digital product idea or think of revamping an existing product i.e a mobile app, a website, or a SaaS application.
I’ll answer the common questions, to help you understand where to invest, and how to plan a roadmap for your next million user base product.
Does my product need a little tweaking or a complete makeover?
If you are a product owner, who has the business up and running, but not generating enough return on investment?
I would say! take the first step to understand customer feedback (feelings), hire a UX designer (contact here) to conduct a UX audit on an existing product. Get UX insights to determine your product revamp goals, where! might be tweaking won’t be sufficient and you realize that there is a need for a complete makeover.
Why invest in UX design?
Good UX design is all about putting the user first, investing in user experience design could benefit in significant growth of return on investment. A huge part of the UX design process is focused on understanding the target audience, their needs, challenges, and motivation.
A product entirely builds for these people (real users) will maximize conversions and customer retention. The investment in the initial stage (UXD) of product design, will enable significant cost-saving benefits in the whole life cycle of a product.
"People ignore design that ignores people." - Frank Chimero, Designer
Do I need a good aesthetics for my product user interface?
UI is all about the touch-points the user encounters to navigate from A to B such as buttons, links, and scroll bars. All these components are having a huge impact on the overall user experience of the product, and Yes! You can’t have one without the other.
UI design is so much more than just making things look pretty. It is about humanizing interface by making design simple, intuitive, and useful. A good design adds value to the product and business. The rule of thumb is to keep the design simple and easy to use rather than too many options, cluttered or overwhelming interface.
What can I expect in return as Product Owner?
You can expect the promised growth in ROI. The impact of UX design on the product success would be huge and evaluated on the below parameters:
- Usability, the ease of navigation with effectiveness, efficiency, and delightful experience.
- Clear CTA’s, to maximize conversions and achieve business goals.
- Intuitive application design for end-users, with the ability to perform easy to complex tasks.
- Customer retentions, along with significant growth in the user base of the product.
- A brand perception, where people have confidence, trust, and assurance.
Where to start? And how to manage scale?
Hmm! This is the toughest question, you may encounter when having an idea and looking for making it a real product.
I would say! start with MVP, a minimum viable product having only the most required features in the initial release. The goal should be to get the product up and running as early as possible, allow your end-user (real users) to try their hands, and give valuable feedback. Further, plan product life cycle to manage scale and iterate to improve the design as per user needs (UXD process).
Remember! there is no rule to build a perfect product in one go, hand over the app to customers, get their feedback, iterate on the design and improve without compromising user experience.
“If you think good design is expensive, you should look at the cost of bad design.”
- Dr. Ralf Speth, Chief Executive Officer, Jaguar Land Rover
I hope, this helped you to understand the importance of UI/UX design. The final quote is to plan your product journey keeping your end-user in the first place.